When App Academy’s San Francisco staff moved into new offices a month ago, the administrative group faced a common but important foundational task: Naming conference room names.

While no one from the group broke out in hives, there was a bit of pressure to come up with something interesting. After all, tech companies have been know to tie their values and culture to this naming ritual. At SpaceX, all the names are of galactic heroes that provide the nascent space agency’s members direct inspiration. At Twitter, they’ve put a bird on every room and people seem to enjoy them. For App Academy, whose values include empowering people to transform their lives by teaching them coding, a technical solution seemed appropriate.

The staff first chose coding languages. Most staff and students accepted the names until an instructor pointed out that as a writer of code, he hated when the same word refers to two different things. It always confuses people. In the course of normal conversation at this company