1. Information Collected Directly

How we collect personal information directly from you depends on how and why you use our Site and/or programs or courses. For example, the information you provide when visiting our Site will be more limited than information provided during the application or enrollment process. We may ask you to update your information from time to time in order to keep it accurate.

For data that App Academy collects directly from you, the following better explains the circumstances in which personal information may be collected and the types of information collected:

2. Information from Site Visitors

When you visit the Site, and depending on the purpose of your visit, we collect personal information from you when you:

• Submit a request or inquiry on the Site;
• Communicate with us directly;
• Subscribe to App Academy communications; and
• Request informational or marketing materials.

In connection with the above-mentioned activities, App Academy may collect the following information:

• Your identity, including your first name, last name, and the company you work for;
• Your contact information such as your email address and telephone number; and
• The content of your inquiry, feedback, or other communication.

In most cases when you visit the Site, you will not provide any information to us directly, in which case the only data that we collect is indirect information, as explained below.

3. Information from Applicants, Partners, and Participants in App Academy Services

We collect information from you when you interact with App Academy through any of our Services. The personal information we collect may differ depending on the App Academy Service. We collect personal information from you when you:

• Apply for, register for, or enroll in, an App Academy Service;
• Access or use any App Academy Service;
• Update or change your information with App Academy;
• Communicate with App Academy; and
• Respond to or participate in any App Academy surveys.

In connection with these activities, and depending on the Service, App Academy may collect some or all of the following information:

• First and last name;
• Contact information such as email address and phone number;
• Company and job title;
• Hiring needs or employment goals;
• Comments, responses to, or thoughts on blog or forum postings;
• Content of any communications you have with App Academy;
• Headshot or profile photo;
• Educational background and work experience;
• Certain sensitive information such as social security number and date of birth;
• Certain demographic information such as gender, race/ethnicity, work authorization status, veteran status, and sexual orientation; and
• Survey content and responses.

4. Information from Registered Students

If you are a registered student in an App Academy course offering, we may collect additional information from you to administer and provide you with the course offering and related Services.

App Academy may collect the following information from registered students:

• Academic performance, participation, and progress-tracking information;
• Student-generated content, such as assignments submitted to instructors, peer-graded assignments, and student feedback; and
• Course data, such as student responses to quizzes, exams, and course surveys.

5. Information Collected Indirectly

5.1 Technical Usage Data

We automatically collect information about your interactions with the Site and, as applicable, App Academy’s online Services, including information about the device you use to interact with and/or access the Site and/or Services: IP address, access dates and times, information about your approximate location (as determined through your IP address), mobile, computer or device hardware information (e.g., operating system version, Hardware model, IMEI number and other unique device identifiers, MAC address, and device settings), device event information, and crash data. This information allows App Academy to understand how you’ve used the Site and/or online Service and other actions you’ve taken in connection with your use of the Site and/or Services. We automatically collect log data when you access and use the Site and/or the Services, even if you have not created an account or logged in. We use this information for our internal purposes only and to provide, improve, and enhance the Site and/or online components of our Services.

5.2 Aggregated Data

We may process aggregate data to analyze and improve the content and functionality of our Site and/or our Services, to analyze market trends, and to effectively target our marketing efforts including gathering demographic information about our users. Aggregate data is data that is unable to be linked to or identify an individual person, such as statistical or demographic data. App Academy may disclose aggregate data to partners or service providers as described in this Privacy Policy. When you interact with our Site or online Services, we automatically collect aggregate user data, which may include which pages of our Site were visited, the order in which they were visited, when they were visited, and which hyperlinks were clicked.

5.3 Cookies and Similar Technologies

We or authorized third parties collect certain information by automated means using cookies, web beacons, and server logs for analytic purposes. The information we collect in this manner enables us to better understand the pages or content you view, your searches, Site traffic patterns, and to optimize user experience. For more information on our use of these technologies, please visit our Cookie Policy.

6. Information Collected from Third Parties

In some instances, we process personal information we receive from third parties, which consists of:

• Information from employers for enterprise training solutions;
• Information from third parties who partner with App Academy to recruit current and former App Academy students;
• Data from third parties if you choose to interact with them through our Site, such as if you access or log-in to a third party site like Facebook, from our Site;
• In some cases, information collected from other students;
• Information from third parties who perform business functions for App Academy, such as testing providers and transactional data from our third-party payment service providers;
• Data from third-party software applications, communication tools, or other third-party software used for purposes of administering the App Academy Services, such as third-party communications tools used to facilitate online course offerings; and
• Usage data from third-party partner websites that may provide information about App Academy Services or may provide services to App Academy users. The partner sites may share that data with App Academy for the purpose of improving App Academy’s Services, the partner site’s services, and the individual’s experience.

7. What if You Do Not Provide Information?

Some personal information is necessary so that we can provide you with the Services you have requested and to authenticate you when you access the Services. In many circumstances, our legal and regulatory commitments require us to collect certain personal information from you. Failure or refusal to provide this information may prevent us from providing you with access to our Services and/or from entering contractual agreements with you.